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The Shirt Fuse: Arsenal’s blue third kit now available

FBL-ENG-PR-ARSENAL-MAN CITY Photo credit should read IAN KINGTON/AFP/Getty Images

Why do marketers do what they do the way they do it? I have no idea. I mean, I get the slow drip of info before the release of a thing. That helps build excitement, and helps make sure that on launch day, the product is greeted with the fanfare it deserves and sells as much as it can.

What I don’t get is the staggered release date, particularly for football shirts. The season starts on a single day, so why do clubs and athletic companies feel like it’s a good idea to spread out the launch of three kits over three separate occasions? Doesn’t that burn out the hype a bit? I guess that’s why I’m not in marketing.

Anyway, following the launch of the home shirt during the US tour and the yellow away shirt two weeks later, today, we see the launch of Arsenal’s third kit:

This one is...fine. I like the blue, I like how understated it is, but it’s also somewhat unremarkable. I would rank it third of the three new kits - that doesn’t mean I dislike it, it’s just that adidas did such a fantastic job with the home and away kits, that any third kit would have to really blow me away, and this one doesn’t really do that.

So that’s your lot, kit-wise, for the 2019/2020 season. After so many seasons of Puma designs not impressing me, it’s good to get back to styles that do, and I give adidas full credit for a great job their first season back as kit manufacturers.