For the seventh time in the last 11 years, or since the move from Highbury to Ashburton Grove, Arsenal has announced that ticket prices have been frozen for the 2016/17 season:
Arsenal chief executive Ivan Gazidis said: "We have incredible home support with sell-out crowds for every game. This decision reflects our on-going aim to maintain a fair and balanced approach to our ticket pricing."
Personally, as a fan based in the States, this bit of news (and the topic, for that matter) doesn't really generate that much interest or concern. And for most fans around the world it shouldn't do that much, either. But it's a common complaint around most parts of Arsenal fandom, and the numbers now show the club does more to assist the fans and their wallets than crunch them.
Further, as the dot com highlights, since 2005, "the cost of season tickets has fallen around 19 per cent in real terms against inflation in that time." In other words they could be charging a lot more, but they're not.
All in all, this ticket price freeze comes at a time when the club is leading the EPL over halfway through the campaign, though the group stage and into the knockout rounds of the Champions League - again - and preparing to defend the FA Cup for a second-straight season. Feel free to draw your own, opposite conclusions, but considering everything I think these facts and actions speak for themselves.