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Premier League's money pool just got a whole lot deeper

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Just when you think the bubble is showing signs of strain, it gets bigger.

Sure, I'll give them some free advertising. Plus: sweet bike
Sure, I'll give them some free advertising. Plus: sweet bike
Bryn Lennon/Getty Images

There's always been a lot of talk about the money sloshing around the English game, much of that talk sort of fearful that the firehose that shot out said money would kink or dry up or be taken away. Rest easy, vast-sums-of-money fans!

<blockquote class="twitter-tweet" lang="en"><p>Breaking: Premier League TV deal - Sky secure 5 packages A, C, D, E &amp; G. BT have packages B &amp; F. 5:2 split retained. Value = £5.136billion</p>&mdash; Dan Roan (@danroan) <a href="https://twitter.com/danroan/status/565194482032066560">February 10, 2015</a></blockquote>

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The way that breaks down is that Sky will pay roughly £4.17 billion for their package, and BT pays about £960 million for theirs.  It was thought that Discovery might be a suitor as well, but they either dropped out or were only ever used as a stalking horse to get the two main players to bid more. Either way, they did.

This deal represents an almost 45% increase over the current deal, which pays out £3 billion over three years, and will almost certainly mean Premier League wages will continue to go up past the point of all sense, which, to be fair, they exceeded years ago.

We'll have much more in-depth analysis of What This All Might Mean in the next day or so, including a look at how the fact that the bottom team in the Premier League will still have £99 million just from TV money alone affects the Premier League wage scale, and how Arsenal benefits from all this.

When contacted for their opinions, Premier League owners had this reaction.