Hi, Arsenal fans - Chelsea fan here, with a question about the purported changes in your club's transfer policy. This summer, Arsenal have professed to have greater ambition in the transfer market, with a proportionately greater willingness to spend. Some of the transfer rumors seem to have been substantive (i.e. Higuain, although Arsenal don't seem to have pursued him very aggressively), some have been clearly shambolic (i.e. the recent nonsense that Arsenal want Mata), and some are somewhere in between (Suarez). However, no ambitious transfers have materialized thus far.
My question is, do you think that these high-value transfers are a front to placate Arsenal fans who criticize the club for a lack of ambition in the market and an unwillingness to spend? The club go for unrealistic targets, or name an unrealistic price for a target, or test the waters with a bid, and don't follow through when an initial bid is rejected. Arsenal's PR team are then able to say, “hey, we really are ambitious and willing to spend. We tried to get some big name players, but it didn’t work out for reasons x, y, z, but don’t worry – [random obscure player], who we have just signed for 4M from [random obscure club] is the [player we unsuccessfully tried to sign] or [Francophone country x].” Thus, the criticism alleviated at Wenger and the club's management is somewhat mitigated.
Some clubs have previously been accused of using their PR teams of planting rumors of ambitious targets that they had no intention of pursuing (Blackburn with the Ronaldinho fiasco, for example, when Venky's came in). Is it possible Arsenal are putting up a similar front while not meaningfully changing their transfer policy?