If your a sports fan, which if your reading this, you most likely are, then you know about expectation. Basically, expectation is everywhere, it's on the team, it's on the players, it's on the coaches, management, and owners. There's also expectation in real life situations as well, expectation of making a profit, reaching a quota, making sure general tasks are done. Frequently though, people are starting to mistake and generalize expectations, and relative to us, expectations of the Arsenal...
This really isn't news to anyone who's even just rationally followed Arsenal in the past few years, odds are you know about the trophy-less streak they have going, the amount of players leaving, and the lack of cash being spent. What this is all a result of, is the generalization of the common expectations of any top tier football club. Blame for these expectations has been placed everywhere by the fans and the media, the media says the fans want more out of the club, the fans say the media blows up the situation more than it should be, and it all culminates into one giant avalanche with the words "increased pressure" written all over it.
The truth is, the club, the players, the coaches and the owners should have the only say on what their own expectations should be. Just like at your own job, only you should follow the expectations of your boss, and it's up to your decision and actions to either meet those expectations or go above and beyond them (obviously, not meeting those expectations shouldn't be an option, because then you would probably get fired).
Fans seem to have this absurd idea that the club should hold up to their own expectations, when really, they shouldn't have to. It's your own personal choice to be a fan, and for a club like Arsenal, there's always going to be an influx of fans. It's also the club's own choice to put a product on the pitch that's going to meet the fans expectations, and for a seeming majority of Arsenal fans, that expectation seems to be wins and championships. When Arsenal loses, gets criticized, or booed by fans, it's never by choice, nobody at the club likes to see that, but it's not like they don't care about it, part of the club's own expectations are to keep the fans happy because nobody likes an unhappy fan base (unless your Jerry Jones, the somewhat odd exception to this rule, who knows what Jerry's thinking in that head of his).
The media doubles this problem by thinking they need to generalize what every Arsenal fan thinks, which really isn't that surprising. They listen to the people who read their articles and speak out, and the majority of the time, the people who speak out on an issue are the ones who aren't happy with the situation. If somebody is content and thinks the club is meeting their expectations, why should they have a reason to speak out if they aren't opposed to it? So in response, you get articles that claim that Arsenal need to spend more money, or Wenger should call it quits, because if it draws a response and page hits, they're doing their job (and the expectation of their job as well!). This has always been the expectation of the media for their journalists, if they are getting page hits or selling papers back in the day, they're supporting the outlet they work for. It doesn't mean that they have to produce a superb article on the subject, they're going to write something that provokes.
The funny part about all of this is that, we just happen to know some of the expectations the club has of it's operation. Obviously the goals we know are for Arsenal to reach the Champions League and make a profit on their business, and there's probably other goals and expectations, some smaller and some larger, that we don't know about. The point is, the club's only goal should be to reach their own expectations and go above them. Wenger and the management have conceded the fact that they probably won't be competing for championships anytime soon, not with the gap between them and the financial powers of United, Chelsea, and City, but they absolutely refuse to take anything less than Champions League qualification, anything less would be an extreme disappointment, and that's something I'm okay with, if the club knows their limits, but wants to reach those limits and go above those without becoming completely irresponsible and reckless in the market, that's alright with me.
The true point in all of this is, we as fans and those in the media shouldn't place our own expectations above those of the club, but in this day and age of information, that's extremely unlikely and almost absurd to ask for, there's always going to be pressure from the fans and media to perform. It's absurd for other fans, even some people from this site, to ask for me to increase my expectations, because like opinions, I have my own and fans have their own, and there's nothing myself or others can really do to changes those. It's also absurd to place my own expectations, and the fans expectations, on the team's back, because the team should only have to meet their own expectations they have placed out for them. I don't employ Arsenal players and management, I don't pay their paychecks, and my own contribution to their revenue is beyond minimal, so why should they care about what I think? If I was so incredibly pissed off to the point that I would refuse to follow the Arsenal, then that's my own choice to follow someone else, and the Arsenal probably shouldn't care, because there's 300 million other fans out there to cheer them on and that number continues to grow.